Satisfaction is a low threshold
identify what truly drives loyalty
Delight your clients, don't just satisfy them
Identify how clients want to feel after experiencing your brand
Identify the drivers of loyalty
Identify the unstated reasons
why customers leave
Customer experience is the #1 requisite
for a brand to exist and grow
- Ernst and Young global study
But understanding your customer's experience requires more than an NPS survey
Understanding "experience" means uncovering your customer's emotional response
to your stores, website, products, services team. Afterall...
"Decisions are made emotionally, justified rationally"
- Gerald Zaltman
If we don't find the emotional motivations, we will have missed the real motivations
approach is designed to discover
the emotional and functional drivers of loyalty
The best approach for you depends on your industry and your situation.
Learn why you will have better insights with True North by watching these short videos.
An overview of True North
Uncover the real, unstated reason why customers leave
The latest on how consumers make decisions (and it’s not on scales)
We have led Fortune 500 Insight teams
Your entire experience working with True North will be different. Our focus is not giving you data but giving you management-ready insights. This is why we frequently present to the highest levels of management.
The project isn’t over until you
get what you need
We understand that delivering a PowerPoint deck is not the same as delivering insights. Our job is not complete until you get what you need. That may mean additional analysis or more presentations – without being charged more.
1. Set up a meeting
2. Discuss your situation
Explain your situation and what you hope to deliver to your organization