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A "Most Trusted" Market Research Firm

Management Ready Insights Innovative solutions Collaborative partners Clarity of insights

You won't just get lots of data,
you'll get insights . . .

We have built the firm we could never find. We are client-side researchers. We have Fortune 500 experience. We have been where you are.

Our clients get:

Real insights, not tons of data in a big PowerPoint report.

Experienced client-side researchers on your project; not entry-level analysts who don’t have a clue what you do on the client-side.

Management ready findings; you won’t have to re-write when you send to your management.

We are always learning, growing, testing new technologies, never stagnant. Last year’s approach may not be the best this year. This is why we are not your father’s market research firm. Let us be yours.

We have built the firm we could never find. We are client-side researchers. We have Fortune 500 experience. We have been where you are.

We are always learning, growing, testing new technologies, never stagnant. Last year’s approach may not be the best this year. This is why we are not your father’s market research firm. Let us be yours.

Our clients get . . .

Real insights, not tons of data in a big PowerPoint report.

Experienced client-side researchers on your project; not entry-level analysts who don’t have a clue what you do on the client-side.

Management ready findings; you won’t have to re-write when you send to your management.

WOW just — wow! That's the most comprehensive and useful qual I've EVER seen!
Renee NixonStrategic Marketing Product Manager Reference Lab & Services
You guys did such a wonderful job. I cannot imagine a better partner to work with on this initiative.
Christy NeibaumSenior Brand Strategist
We are fortunate to have True North on our team.
Tim GokeyCEO Broadridge Financial Services
This report was especially great. It was immaculately designed and extremely well written. Truly exceptional.
Jennifer LautureCharles Schwab
The most accomplished researcher I have dealt with over the span of my professional career.
Kathy CollinsCMO, H&R Block
We've been really impressed.
Darren EppersonVP
True North is possibly the best vendor I have worked with.
Jennifer LautureCharles Schwab
This is absolute GOLD! Your wisdom and experience in this category is truly amazing... It would have taken us loads of research and time to clean 50% of what you just sent.
Eric BrunoDoner AdAge
The best I've ever seen. The absolute best.
Lou CarboneFounder & CEO Experience Engineering, author of "Clued In"
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Client-Side Researchers

As client-side researchers we built the firm we couldn't find. We can better deliver what you need because we understand. Our team members have worked in Fortune 500 companies. This helps our clients in all phases of the project.

Real Insights, Not Tons of Data

We solve problems, not just give you data. Even with complex projects, the findings and your resulting direction should be clear.

Innovative Solutions

We don't try to put a square peg in a round hole. Sometimes simple is good enough. And sometimes complex methodologies are needed to get deep into the heart of the issue. Your challenge will drive our solution.

The Project is Not Over Until You Get What You Need

Have you ever been told by your research firm that they have used up all their hours on your project and they will have to charge you more? Us too. We believe you hired us to answer your question, not just to give you a PowerPoint deck. Thus, the project is not over until we answer your question. It may mean more data analysis, re-working the findings, or more presentations. You will not get charged more if we underestimated the effort.

Leverage Behavioral Economics

Behavioral Economics learnings have been so revolutionary, Nobel Prizes have been awarded to these researchers. True North leverages these findings to design innovative solutions. Unfortunately, most market research has been designed the same way for decades – and inconsistent with how we now know how humans make choices.

Management Ready Findings

Have you ever had to re-write reports before you can send them to your management? Us to. That doesn’t happen with True North. In fact, it’s not uncommon for True North to present the highest levels of the organization.

You want answers.

You have objectives to meet, decisions to make, problems to solve. The right insights will help you make the right moves. 

We need answers.

To get the insights you need, we first have to truly understand what you’re trying to accomplish—not only what insights you’re seeking, but also how you intend to use them. That will drive the right questions, methodologies, and output, so that reports don’t just sit in a drawer.

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Let us help you solve these types of problems

Product
Innovation

Identify the ideas you should pursue, and as importantly, which not to. Discover the most important features and benefits. Learn how your customers engage with your products and why.

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Communication
Effectiveness

We help your team get the most out of its communications spend. Identify strongest, most motivating messages. Evaluate alternative ads prior to launch. Monitor the effectiveness of an ad campaign.

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Brand
Positioning

Understand your brand’s strengths and how to leverage them. Determine market segments or even personas to better connect with your customers. Decide how best to position your brand. Monitor brand health to identify strengths, weaknesses, and future threats.

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Consumer Journeys

Satisfaction is not enough—satisfied clients leave. Thrilled clients tell others. Let’s identify what excites your customers, and how they make decisions. Acquisition and retention drivers can be identified and leveraged.

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Community
Insights

Is your community like Buffalo, NY? If not, your community survey should reflect your community, its needs, decisions, and challenges. Unfortunately, most community studies use boilerplate questionnaires and reports. That is easier for the research firm, but it doesn’t help you. True North starts with understanding your community and creates a study specifically for you.
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