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Not Your Father's
Market Research Firm

Management Ready Insights

While others deliver lots of data
with limited insights . . .

We are building the firm we could never find. We are client-side researchers. We have run Fortune 500 research teams. We have been where you are.

Our clients get:

Real insights, not tons of data in a big PowerPoint report.

Experienced client-side researchers on your project; not entry-level analysts who don’t have a clue what you do on the client-side.

Management ready findings; you won’t have to re-write when you send to your management.

We are always learning, growing, testing new technologies, never stagnant. Last year’s approach may not be the best this year. This is why we are not your father’s market research firm. Let us be yours.

We are building the firm we could never find. We are client-side researchers. We have run Fortune 500 research teams. We have been where you are.

We are always learning, growing, testing new technologies, never stagnant. Last year’s approach may not be the best this year. This is why we are not your father’s market research firm. Let us be yours.

Our clients get . . .

Real insights, not tons of data in a big PowerPoint report.

Experienced client-side researchers on your project; not entry-level analysts who don’t have a clue what you do on the client-side.

Management ready findings; you won’t have to re-write when you send to your management.

Christy NeibaumSenior Brand Strategist
Tim GokeyCEO Broadridge Financial Services
Jennifer LautureCharles Schwab
Kathy CollinsCMO, H&R Block
Darren EppersonVP
Jennifer LautureCharles Schwab
Eric BrunoDoner AdAge
Lou CarboneFounder & CEO Experience Engineering, author of "Clued In"
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Client-Side Researchers

We are client-side researchers building the firm we could not find. We are better able to deliver what you need because we understand. We have team members who have led Fortune 500 research teams. This helps our clients in all phases of the project.

Real Insights, Not Tons of Data

We solve problems, not just give you data. Even with complex projects, the findings and your resulting direction should be clear.

Innovative Solutions

We solve problems, not just give you data. Even with complex projects, the findings and your resulting direction should be clear.

The Project is Not Over Until You Get What You Need

Have you ever been told by your research firm that they have used up all their hours on your project and they will have to charge you more? Us too. We believe you hired us to answer your question, not just to give you a PowerPoint deck. Thus, the project is not over until we answer your question. It may mean more data analysis, re-working the findings, or more presentations. You will not get charged more if we underestimated the effort.

Leverage Behavioral Economics

Behavioral Economics learnings have been so revolutionary, Nobel Prizes have been awarded to these researchers. True North leverages these findings to design innovative solutions. Unfortunately, most market research has been designed the same way for decades – and inconsistent with how we now know how humans make choices.

Management Ready Findings

Have you ever had to re-write reports before you can send them to your management? Us to. That doesn’t happen with True North. In fact, it’s not uncommon for True North to present the highest levels of the organization.

We have led Fortune 500 Insight teams

Your entire experience working with True North will be different. Our focus is not giving you data but giving you management-ready insights. This is why we frequently present to the highest levels of management.

The project isn’t over until you get what you need

We understand that delivering a PowerPoint deck is not the same as delivering insights. Our job is not complete until you get what you need. That may mean additional analysis or more presentations – without being charged more.

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Let us help you solve these types of problems

Product
Development

We help you decide the direction in which to point your brand. Evaluating new business and product ideas. Identify the ideas not to pursue. Identify the most important features and benefits.

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Communication
Insights

We help your team get the most out of its communications spend. Identify strongest, most motivating messages. Evaluate alternative ads prior to launch. Monitor the effectiveness of an ad campaign.

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Brand
Insights

Understand your brand’s strengths and how to leverage them. Identify your market segment and how to reach them. Decide how best to position your brand. Monitor brand health to identify strength and weaknesses and future threats.

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Experience
Insights

Satisfaction is not enough. Satisfied clients leave. Thrilled clients tell others. Let’s identify what excites or thrills your customers. More and more decisions are based on recommendations from trusted sources such as friends and family.

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Community
Insights

Is your community like Buffalo, NY? If not, your community survey should reflect your community, its needs, decisions, and challenges. Unfortunately, most community studies use boilerplate questionnaires and reports. That is easier for the research firm, but it doesn’t help you. True North starts with understanding your community and creates a study specifically for you.
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