Integrating the latest Behavior Economics
insights to evaluate brands.
Better insights, more
reflective of the market
The way we evaluate brands has not changed in decades.
There are so many problems with scales.
All of these leads to bad data and poor results.
Are we really trusting our brands and our programs to this type of measurement?
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The latest insights from Nobel Prize winning psychologists reveal how we traditionally measure brands is not how humans make these evaluation
Humans make choices — based on evaluating a set of alternatives
“Humans rarely choose things in absolute terms.
We don’t have an internal value meter
that tells us how much things are worth.
Rather, we focus on the relative advantage of one thing over another…”
Predictably Irrational: The Hidden Forces That Shape Our Decisions.
“There is a way to overcome the limited resolution of adjective scales: Instead of using labels,
Our ability to compare cases is much better than our ability to place them on a scale.”
Noise: A Flaw in Human Judgement
But current methods still don’t have respondents compare.
Brands are presented in isolation.
Brand Insights is a better way to evaluate brands.
Consistent with how humans make these choices.
A faster, more predictive, and lower-cost way to screen out new product ideas or features
We have tested thousands of concepts
- This experience allows us to offer more insight and opportunities on how to make the concept better.
- This means you can trust our results when you share them with your management.
- Your recommendation (based on our results) will be stronger, more compelling, and lead your company to a better decision.
This is just one reason we have been named a “Most Trusted” market
This is just one reason we have been named a “Most Trusted” market research firm
- Trusted to deliver high-quality insightful results
- Trusted to deliver results you can share with your management without re-writing
- Trusted to have True North present to your management
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Explain your situation and what you hope to deliver to your organization