Discover the Unstated Reasons Why Customers Leave
Get the free guide that introduces you to Defection Detection – a proven method for identifying and measuring customer attrition.
The Defection Detection method reveals the drivers of customer attrition AND delight. This is significant because they aren’t the same. And only knowing what causes customer satisfaction isn’t enough.
Fill out this form and get the free guide.
“The best I’ve ever seen. The absolute best.”
“You guys did such a wonderful job. I cannot imagine a better partner
to work with on this initiative.”
“The most accomplished researcher I have dealt with over
the span of my professional career.”
“We have been really impressed”
Dave Santee, President & Founder
We know how frustrating your job can be when you aren’t getting the data you need to identify the real reasons why your customers are leaving. Our team members have all worked on the client-side, so we understand the pressure you’re under to get actionable insights.
After years of working on hundreds of research projects on both the client and agency side of the business, we pioneered an effective method for identifying the real, unstated reasons why customers leave. We’ve helped companies like TD Ameritrade and CenturyLink identify why customers are leaving so they can fix the real problems.
Book a time with our team and we’ll show you how defection detection works and how it can help your organization discover why customers really leave.