Rapid Review

A goal in new product development is to fail fast – to quickly identify what not to advance so that resources can be focused on those higher probability options. But we still want to be very predictive of success – enter Fast Screen. Not only does it provide very fast. and predictive results, it can also be used for messages, promotions, designs, or any other stimulus.

Defection Detection

See More Tools Discover the Unstated Reasons Why Customers Leave Get the free guide that introduces you to Defection Detection – a proven method for identifying and measuring customer attrition. Download the GuideSchedule a Call Discover the Unstated Reasons Why Customers Leave Get the free guide that introduces you to Defection Detection – a proven…

Pulse Surveys or Transaction-based Surveys

We built the copy testing method we could never find. So why don’t the big firms use clutter reels anymore when breakthrough is so important? We know that for a message to make it to long-term memory, it must be linked to an emotion. Thus, we measure real emotion utilizing AI and facial coding.

Complete Satisfaction Study

We built the copy testing method we could never find. So why don’t the big firms use clutter reels anymore when breakthrough is so important? We know that for a message to make it to long-term memory, it must be linked to an emotion. Thus, we measure real emotion utilizing AI and facial coding.

Qualitative Methods

We built the copy testing method we could never find. So why don’t the big firms use clutter reels anymore when breakthrough is so important? We know that for a message to make it to long-term memory, it must be linked to an emotion. Thus, we measure real emotion utilizing AI and facial coding.

Problem Detection

Customers may leave due to problems they encounter with your brand. Problem Detection identifies problems that may exist before customers leave. It will identify those frequent nuisances as well as the infrequent big deals.

Pricing

Pricing is a fundamental decision of which research can play a key role. Many forms of pricing research exist depending on the product type, the category, and even the stage within the new product development process. True North can apply any number of approaches to best fit the situation.