[vc_row full_width=”stretch_row” bg_type=”image” parallax_style=”vcpb-vz-jquery” bg_image_new=”id^319|url^https://truenmi.com/2022/wp-content/uploads/2018/03/strategizepg-banner.jpg|caption^Strategize: Our market research team helps you understand your brand’s strengths and how to leverage them|alt^Strategize: Our market research team helps you understand your brand’s strengths and how to leverage them|title^Strategize: Our market research team helps you understand your brand’s strengths and how to leverage them|description^Strategize: Our market research team helps you understand your brand’s strengths and how to leverage them” bg_image_repeat=”no-repeat” bg_override=”full” css=”.vc_custom_1585347938093{margin-top: -80px !important;}”][vc_column][vc_empty_space height=”120px”][vc_column_text]
Virtual Methods to Keep Your Projects Moving
Summary of Virtual Methods and When To Use
[/vc_column_text][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1585346643661{background-color: #40718c !important;border-radius: 1px !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]
Method
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]
Description
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Uses
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row full_width=”stretch_row” bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1585348378203{background-color: #40718c !important;border-radius: 2px !important;}”][vc_column width=”1/3″ css=”.vc_custom_1585338626188{border-radius: 2px !important;}”][/vc_column][vc_column width=”1/3″][vc_column_text]
Virtual Experience
[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1585581117700{border-radius: 1px !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”597″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1585343717012{padding-right: 30px !important;padding-left: 30px !important;}”][vc_column_text css=”.vc_custom_1585348802982{padding-top: 35px !important;}”]The respondent records themselves on their mobile device as they “think out loud” when going through an experience. This is followed by more specific questions – all recorded on the mobile device.
In addition to a report, we provide a series of video reels summarizing an issue.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Uses
- Shopping environment
- In-home use of a product (digital ethnography)
- Online experience/ diagnostic journeys/ path to purchase
- Journaling/Diary Studies
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row full_width=”stretch_row” bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1585348412331{background-color: #40718c !important;border-radius: 2px !important;}”][vc_column width=”1/3″ css=”.vc_custom_1585338626188{border-radius: 2px !important;}”][/vc_column][vc_column width=”1/3″][vc_column_text]
Discussion Boards
[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1585344197015{background-color: #ffffff !important;border-radius: 1px !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”588″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1585343717012{padding-right: 30px !important;padding-left: 30px !important;}”][vc_column_text css=”.vc_custom_1585348830551{padding-top: 35px !important;}”]An online qualitative discussion. A 1-3 day process with an additional set of questions each day. Respondents log onto the discussion board when it is convenient for them.
Many tools exist, including highlighters, images, markup, fill-in-the-blank. Great for projective techniques.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Uses
- Messaging development
- Logos
- Creative
- Concepts and ideas
- In-home use
- Brand perception
- Hybrid – qual/quant, polling
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row full_width=”stretch_row” bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1585348430243{background-color: #40718c !important;border-radius: 2px !important;}”][vc_column width=”1/3″ css=”.vc_custom_1585338626188{border-radius: 2px !important;}”][/vc_column][vc_column width=”1/3″][vc_column_text]
Online Focus Group
[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1585581130339{border-radius: 1px !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”598″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1585343717012{padding-right: 30px !important;padding-left: 30px !important;}”][vc_column_text css=”.vc_custom_1585348840647{padding-top: 45px !important;}”]Similar to traditional focus groups but all respondents are online, can see each other, and can discuss as a group.
Clients/ stakeholders have a “backroom” so that they can observe and send in notes.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Uses
- Where we still want a group discussion
- Concept, idea, package evaluation
- Communication testing
- Usability / web design
- Voice of Employees
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row full_width=”stretch_row” bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1585348446454{background-color: #40718c !important;border-radius: 2px !important;}”][vc_column css=”.vc_custom_1585338626188{border-radius: 2px !important;}”][vc_column_text]
Online In-Depth-Interviews
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1585344926811{background-color: #ffffff !important;border-radius: 1px !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”599″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1585343717012{padding-right: 30px !important;padding-left: 30px !important;}”][vc_column_text css=”.vc_custom_1585349097798{padding-top: 35px !important;padding-right: 30px !important;}”]We interview the respondent by phone. Similar to a focus group but we can go more in-depth.
We can present stimulus to respondents or it can simply be a phone conversation.
Clients can listen in. Transcripts provided.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Uses
- When we need a more exploratory or in-depth conversation, many times before a quantitative study.
- Great for senior-level execs or business owners or other B2B as well as B2C.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row full_width=”stretch_row” bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1585348466223{background-color: #40718c !important;border-radius: 2px !important;}”][vc_column width=”1/3″ css=”.vc_custom_1585338626188{border-radius: 2px !important;}”][/vc_column][vc_column width=”1/3″][vc_column_text]
Sentiment Tracking
[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1585581144067{border-radius: 1px !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”600″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1585343717012{padding-right: 30px !important;padding-left: 30px !important;}”][vc_column_text css=”.vc_custom_1585348954246{padding-top: 55px !important;}”]Quantitative survey asking about beliefs, attitudes, experiences, frustrations, desires regarding a product category or a brand.
Results can be delivered to a dashboard.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Uses
- Tracking customers or the market to understand today’s concerns, frustrations, and how company can better serve them today.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row]