Brand Insights

A goal in new product development is to fail fast – to quickly identify what not to advance so that resources can be focused on those higher probability options. But we still want to be very predictive of success – enter Fast Screen. Not only does it provide very fast. and predictive results, it can also be used for messages, promotions, designs, or any other stimulus.

Rapid Review

A goal in new product development is to fail fast – to quickly identify what not to advance so that resources can be focused on those higher probability options. But we still want to be very predictive of success – enter Fast Screen. Not only does it provide very fast. and predictive results, it can also be used for messages, promotions, designs, or any other stimulus.

Defection Detection

See More Tools Discover the Unstated Reasons Why Customers Leave Get the free guide that introduces you to Defection Detection – a proven method for identifying and measuring customer attrition. Download the GuideSchedule a Call Discover the Unstated Reasons Why Customers Leave Get the free guide that introduces you to Defection Detection – a proven…

Complete Satisfaction Study

We built the copy testing method we could never find. So why don’t the big firms use clutter reels anymore when breakthrough is so important? We know that for a message to make it to long-term memory, it must be linked to an emotion. Thus, we measure real emotion utilizing AI and facial coding.