Brand Insights

A goal in new product development is to fail fast – to quickly identify what not to advance so that resources can be focused on those higher probability options. But we still want to be very predictive of success – enter Fast Screen. Not only does it provide very fast. and predictive results, it can also be used for messages, promotions, designs, or any other stimulus.

White Space

Marketers are always looking for white space – that space that defines issues that consumers care about but for which no brand owns. In the past, there has not been good ways to find this white space. Until now. True North’s process clarifies white space opportunities – if they exist.