A goal in new product development is to fail fast – to quickly identify what not to advance so that resources can be focused on those higher probability options. But we still want to be very predictive of success – enter Fast Screen. Not only does it provide very fast. and predictive results, it can also be used for messages, promotions, designs, or any other stimulus.
We built the copy testing method we could never find. So why don’t the big firms use clutter reels anymore when breakthrough is so important? We know that for a message to make it to long-term memory, it must be linked to an emotion. Thus, we measure real emotion utilizing AI and facial coding.
Marketers are always looking for white space – that space that defines issues that consumers care about but for which no brand owns. In the past, there has not been good ways to find this white space. Until now. True North’s process clarifies white space opportunities – if they exist.